Arturo is the founder of AIE Creative, a company recently created to provide immersive experiences to a highly curated selection of brands looking for unique ways to connect with diverse customers.
A native of Harlem, New York and son of Venezuelan and Cuban parents, Arturo attended Florida A&M University, where he studied Business Administration and Economics. He is fluent in English, Spanish, and Portuguese and resides in South Florida.
Work Background - Apple
Arturo was previously Head of Marketing Latin America at Apple. He was responsible for several departments and developing relations across all 38 countries in Latin America and the Caribbean with special focus on Brasil, Mexico, Colombia, and Chile. Arturo Joined Apple in Oct of 2014. He was managing the following departments:
Work Background - Nike
In 2012, Arturo became Vice President of Global Marketing for Nike Basketball. As a Nike Marketing Vice President, he was responsible for Nike Basketball vision and strategy. Arturo was responsible for crafting the voice of Nike Basketball as well as the communications, public relations, events, retail, digital, E-commerce and creative strategies. He developed the campaigns and branding for Lebron James, Kobe Bryant, Kevin Durant, Kyrie Irving and Paul George.
Previously, Arturo served as Marketing Director for Nike’s Emerging Markets Geography from 2009. A passion for both sport and global culture drew Arturo to Nike. For Nike, Emerging Markets represented the nexus of sport and global culture – the geography is home to some of the world’s most diverse countries as well as the most inspiring and accomplished athletes and teams.
Initiatives and Hobbies
Arturo sits on the boards of the Miami Underline, The Playing for Change Foundation, the Nyah Project, and Hero Collective.
He owns Chulita Restaurant in Los Angeles, California, Dantes HiFi in Miami, Florida, and in his spare time collects art, DJ’s and is a member of a number of groups with the mission of helping others realize their dreams. These include Summit Series, Conversations in The Park, and the New Fania Collective.